7 Ways to Grow Your Business in December

Catherine Recruiting

Unless you work in retail, December is probably a quiet business month. While this can cause anxiety around cash flow, there are ways to make the quieter time work for you. Here are 7 ways to work on your business over December.

1. Don’t delay the recruitment process

It can take a while to find the right team member, so waiting until January means delaying this even more. The quietness of December means there is more time and space in schedules to conduct quality interviews and really find the right person for your company.

2. Prepare for a busy start to the year

Where December is quiet, January and February are the complete opposite. While you have the time over your year-end, make the most of it by planning for the months and year ahead. Starting with a clear plan will give you the space to adapt later if anything unexpected happens.

3. Review and edit your brand

The quieter months offer a great opportunity to take a look at your business’ image and review whether or not it’s working. Take the time to conduct market research in the form of surveys and content tests. This will help you build a stronger brand for the year ahead.

4. Think about automating

Are there systems and processes in your company that could be sped up or made more effective? December is a great time to look at how to incorporate technical tools and software into your business processes to make things run smoother.

5. Appreciate your staff

Make sure that you thank your employees for all their hard work throughout the year. Go above and beyond to make sure that they are appreciated, encouraged, and made to feel like a valuable member of the team. A motivated team is a more productive and loyal team in the long run.

6. Reach out

December provides so many opportunities to send thank you messages to your business partners and clients. To set a good foundation for your business relationships in the new year, make sure that you appreciate the people you do business with. This will also make you fresh in their minds when the new year starts.

7. Don’t panic hire

There’s no sprint to have a new team member before the end of the year. While it’s good to get the recruitment ball rolling, trying to speed through the process and just hiring for the sake of hiring could lead to bad hiring choices that could end up costing your business money. Be thorough in your interviews and background checks to avoid expensive mistakes later.

Even though things may be quiet over this time, these are some easy ways to make sure that you are still growing your business in the long run. For more tips, stats, and advice on how to grow your business, follow us on LinkedIn at https://www.linkedin.com/company/jobcrystal/