Job Description

  • Back
  • /
  • Job Description

Retail Sales Associate

Gauteng Market Related
Sector: All
Posted: Tuesday, 7 June 2022

Signup/Login to apply

Job Details

Retail sales associates are responsible for all activities related to sales in a retail establishment. They provide a variety of services, from helping customers pick out items to ringing up purchases. A position as a retail sales associate is perfect for someone who likes working with the public and has a lot of patience when assisting difficult people. The most successful sales associates are outgoing, friendly, and enjoy interacting with customers. This position is great for students, those looking for part-time employment, or those with flexible schedules. Shifts can vary and usually include weekends and holidays.


  • Greet Customers - The sales associate is often the customer's first point of contact when they walk into a retail establishment. Associates greet customers and let them know they are available to answer their questions and help them find what they are looking for.
  • Assist Customers - Retail sales associates assist customers and make sure their shopping experience is pleasant and enjoyable, so they make purchases and come back. This involves answering questions, helping customers identify the products they want, and suggesting products the customer may not know they need.
  • Provide Product Information - Being knowledgeable about a store's merchandise is key to providing customers the information they need to make purchasing decisions. The retail sales associate explains the benefits of products and helps customers identify and choose appropriately.
  • Upsell Merchandise - Making money is the name of the game in all business, and retail sales associates are often encouraged to upsell and offer pricier versions of the products shopper are looking for. They also encourage customers to purchase products related to the ones they've already chosen.
  • Stock and Clean Sales Floor - During downtime when there are few customers to assist, retail sales associates are usually expected to restock merchandise and keep the sales floor clean and organized.
  • Process Payments - When customers are ready to make a purchase, the retail sales associate assists them at the checkout counter. They ring up the purchases, process cash and credit card payments, and issue receipts.

Experience & Qualifications

  • Customer service - in the world of retail, the customer is always right; the retail sales associate must interact with customers in a positive and friendly way while listening to their needs and helping them make decisions
  • Math skills - retail sales associates need to add up prices, calculate discounts, count inventory, and much more
  • Salesmanship - the retail industry is all about making sales, and sales associates are persuasive sellers able to explain products and benefits clearly to customers to achieve their sales goals
  • Communication skills - sales associates help customers see the value and benefit they're getting by shopping at the establishment. They also communicate with employers and other employees in a clear and effective manner
  • Persistence - making the sale requires a can-do attitude. Not every customer is going to make a purchase, and rebounding from losing a sale is a key part of this position
  • Interpersonal skills - working in retail involves interacting with others - most importantly the customers. Sales associates must keep a friendly face, interact with customers in a positive manner, and stay patient and cool with frustrated customers